Book Description
Designing “Rashisa”: From Logos to Dynamic Identities
This is the first book by Japanese designer and art director Shogo Kishino (6D), offering a deep exploration of his design philosophy centered on “rashisa”—a concept that conveys authenticity, individuality, and essence.
Kishino is known for distilling the “character” of a brand or space into its most minimal and symbolic visual elements. Through an integrated approach that spans visual identity, packaging, signage, and comprehensive design systems, he creates adaptable design languages that evolve naturally within their environments. For Kishino, design is not merely branding—it is a process of enhancing the quality of communication, where novelty and harmony coexist seamlessly.
This book provides a full overview of his design process—from interviews and research to proposal and implementation—revealing practical strategies for conceptual thinking and system design. Rich in case studies and reflections, it also examines how designers can grow within organizations while continuously exploring the essence of communication.
Chapters
Ⅰ. Symbolizing Design
Ⅱ. Expanding Ideas Beyond Concepts
Ⅲ. Self-Driven and Collaborative Creation
An insightful reference for graphic designers, brand designers, and emerging creators seeking to rediscover the true core of design.
Details
Author: Shogo Kishino
Publisher: BNN Inc.
Format: Paperback
Dimensions: 21 × 15 cm
Pages: 240 pages
