Name: Eliot Noyes
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Eliot Noyes

English Book ｜ Hardcover ｜ 2006 ｜ 240 pages ｜ 29 × 26 cm

Publisher: Phaidon Press
Author: Gordon Bruce (Author), Molly Noyes (Contributor)
ISBN: 9780714843506

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Book Description

A Founding Figure of American Corporate Design

The Design Philosophy and Legacy of Eliot Noyes

This book is the first comprehensive study of Eliot Noyes (1910–1977), presenting a systematic account of the life and influence of one of the most significant figures in twentieth-century American design. Noyes’s career spanned museums, corporations, and architecture—from his role in the 1940s as the first Director of Industrial Design at the Museum of Modern Art (MoMA) to his later position as Consulting Director of Design for major corporations such as IBM, Mobil Oil, and Westinghouse. Through these roles, he played a pivotal part in shaping corporate design and modern design culture.

The book traces Noyes’s pioneering design practice, with particular emphasis on his crucial role in advancing integrated design within corporate systems. He not only positioned design as a strategic component of business, but also successfully introduced leading designers, artists, and architects—including Paul Rand, Alexander Calder, and Marcel Breuer—into corporate collaborations, elevating design to a central force in corporate identity, brand image, and cultural value.

The volume also documents Noyes’s architectural projects, lectures, and teaching activities, revealing a holistic approach that bridged industrial design, architecture, and visual culture. Throughout, the focus remains on the design principles Noyes consistently upheld and on how these ideas exerted a lasting influence on corporate design, branding strategies, and design education.

More than a biographical study, this book is an essential document for understanding how American corporate design took shape in the twentieth century. It is highly recommended for readers interested in design history, corporate branding, industrial design, and cross-disciplinary innovation.

Publication Details

Authors: Gordon Bruce

Contributor: Molly Noyes

Publisher: Phaidon Press

Year: 2006

Format: Hardcover

Dimensions: 29 × 26 cm

Pages: 240