Name: Emotions by Design
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Emotions by Design

English Language ｜ Paperback｜ 2025 ｜276 pages ｜ 24×17 cm

Publisher 　 BIS Publishers
Author 　 Steven Fokkinga Pieter Desmet (Author)
ISBN 9789063699703

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【Book Description】

Why do some products become deeply loved, used for years, and even turn into indispensable parts of our lives, while others quickly disappear and are forgotten by the market? The key often lies not only in functionality or appearance, but in whether a design truly connects with people on an emotional level. Design permeates our daily lives in subtle yet powerful ways—from simple everyday objects to complex systems and services—constantly evoking emotions that shape our choices, behaviors, and overall experiences. Yet, emotion has long been overlooked as a central element in the design process, leaving many opportunities for meaningful connection unexplored.

This book focuses on the relationship between design and emotion, presenting a comprehensive approach that integrates scientific research with practical application. It demonstrates how designers can consciously work with emotions to create products and services that users genuinely love, trust, and can’t live without. Aimed at designers, marketing and innovation professionals, and students in related fields, the book helps readers translate emotional insights into concrete, actionable design strategies.

Starting from fundamental human needs, the book guides readers to understand how emotions drive behavior, how to select the right emotion as a design entry point, how to build clear emotion blueprints, and how to resolve conflicts between competing needs. Through rich real-world case studies, solid research foundations, and hands-on exercises, readers are encouraged to move beyond a sole focus on functionality and aesthetics, and instead create experiences that resonate deeply with users.

Drawing on more than 30 years of combined experience in design practice, emotion research, and consultancy with international brands, the authors present a design framework grounded in the science of emotion, balancing theoretical depth with practical relevance. This is not just a book about design methods, but a guide that invites creators to rethink who they design for and why, opening a more human-centered and emotionally rich path for contemporary design.

【Detailed Information】

Author: Steven Fokkinga, Pieter Desmet

Publisher: BIS Publishers

Year of Publication: 2025

Size: 24 × 17 cm

Binding: Paperback

Pages: 276 pages