Name: FASHION PACKAGING NOW
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FASHION PACKAGING NOW

English Language ｜ Hardcover ｜ 2016 ｜ 240 pages ｜ 28×21 cm

Publisher　 The Images Publishing Group
Author 　　 Edited by Chris Huang (Author)
ISBN 　 9781864706802

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NT$1,098

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Book Introduction

Fashion Packaging Design presents some of the most representative and contemporary examples of packaging in the fashion industry. Through high-quality full-color photography and design sketches, it reveals the complete process from concept development to structural execution. The book features innovative designs for footwear, clothing, accessories, and more, including iconic cases from international brands such as Adidas, Nike, and Puma.

This book emphasizes that packaging is not merely an outer layer of a product, but the first bridge of communication between a brand and its consumers. Designers skillfully employ color, materials, and structure to transform packaging into a portable and extendable marketing tool, thereby enhancing brand value and market competitiveness.

Fashion Packaging Design is an indispensable source of inspiration for designers, brand managers, marketers, and design educators. It is also a valuable reference for understanding how creativity and attention to detail can create differentiated brand experiences.

Book Details

Author: Edited by Chris Huang

Publisher: The Images Publishing Group

Size: 28 × 21 cm

Binding: Hardcover

Pages: 240