Name: First Things First!: New Branding and Design for New Businesses
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First Things First!: New Branding and Design for New Businesses

English Language ｜ Hardcover ｜ 2016｜ 256 pages ｜ 28×24 cm

Publisher　 Die Gestalten Verlag
Author 　 Gestalten (Editor)
ISBN ‎ 9783899556711

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[Book Introduction]

In the wave of a new generation of entrepreneurship, a group of creative outsiders and first-time founders from various fields are redefining the meaning of corporate design with a fresh perspective. Rejecting rigid, standardized approaches, they embrace a more holistic and playful mindset, embedding corporate design into the very core of their brand’s identity. For them, corporate design is not an afterthought or decorative layer, but something born alongside the company’s vision, culture, and soul—shaped through free-spirited creativity that defies conventional boundaries to forge a truly distinctive brand image.

This book features real-life stories from diverse industries—from independent shop owners, mechanics, dentists, and organic farmers experiencing corporate design for the first time, to inherently creative businesses such as marketing agencies, restaurants, and hotels. Each case showcases a unique visual language and brand spirit. Through in-depth interviews and vivid photography, readers will see how these brands harness creativity as a driving force to break conventions, establish a strong presence, and let design embody the very soul and value of their business in an increasingly competitive market.

[Details]

Author: Gestalten (Editor)

Publisher: Die Gestalten Verlag

Size: 28 × 24 cm

Binding: Hardcover

Pages: 256