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理性購書，感性生活 ─ 桑格設計書展 Double 11 滿1111現折111｜書籍頁面顯示售價為79折後價格

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Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation

Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation

English Language | Hardcover | 2023| 492 pages | 31×25 cm

Publisher   Rizzoli
Author PepsiCo (Author)
ISBN 　9780847873449

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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NT$2,765
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PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection.

It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.

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