Name: How to Have Your Cake and Eat It Too: An Introduction to Service Design
Brand: Laurence King Publishing
SKU: 64dc4c15909e4c001ccf4312
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How to Have Your Cake and Eat It Too: An Introduction to Service Design

English Language ｜ Paperback ｜ 2015 ｜ 112 pages ｜ 21×14 cm

Publisher　 Laurence King Publishing
Author 　　 Margus J. Klaar (Author)
ISBN 　 9789063693817

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The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.