Name: Identity: Chermayeff & Geismar & Haviv: Compact Edition
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Identity: Chermayeff & Geismar & Haviv: Compact Edition

English Edition ｜ Hardcover ｜ 2025 ｜ 312 pages ｜ 25× 25 cm

Publisher:　　　 Standards Manual
Authors:　　　 Ivan Chermayeff (Author), Tom Geismar (Author), Sagi Haviv (Author)
ISBN:　　　　　 9798218720247

Until 2026-05-31T16:00:00.000+00:00 The Season of Reading Returns Get NT$80 off when you spend NT$1,500 or more on order

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NT$2,520

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【Book Description】

Identity: Chermayeff & Geismar & Haviv presents a comprehensive overview of the work of a legendary New York design firm, bringing together over sixty years of iconic projects since its founding in 1957. Established by Ivan Chermayeff and Tom Geismar, and later continued by Sagi Haviv, the firm has long specialized in corporate identity design, profoundly shaping how brands build visual systems, communicate values, and connect with culture.

The book features a wide range of classic identity projects across finance, media, and entertainment, including internationally recognized brands such as Chase Bank, NBC, Warner Bros., and PBS. These works demonstrate how clear, distinctive design language can maintain relevance and impact across different eras.

This revised compact edition includes over 70 newly added identity projects, expanding both the historical scope and practical depth of the collection. It also features interviews with Tom Geismar and Sagi Haviv, offering insights into real-world design thinking and decision-making processes. In addition, contributions from Milton Glaser, John Maeda, and Pulitzer Prize winner Alexandra Lange provide perspectives from historical, cultural, and contemporary viewpoints on the significance of corporate identity design.

With its clear structure and high-quality visual presentation, this book serves both as a definitive collection of branding case studies and an essential reference for understanding modern corporate identity systems.

【Details】

Authors: Ivan Chermayeff, Tom Geismar, Sagi Haviv

Publisher: Standards Manual

Dimensions: 25 × 25 cm

Binding: Hardcover

Pages: 312 pages