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English | Hardcover | 2014 | 240 pages | 29×22 cm
Publisher PAGE ONE
Author Wang Shaoqiang
ISBN 9789814394895
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【Book Description】
Infinite Illustration focuses on a key question: how hand-drawn illustration enters and elevates brand design. Starting from the most instantly engaging visual language in everyday life, it systematically surveys illustration across products, packaging, logos, and broader brand identity systems, showing that illustration is not mere decoration but a strategic asset for building recognition, emotional connection, and narrative atmosphere.
Rich in cross-disciplinary examples, the book demonstrates how designers use the tactility of handmade marks and the density of detail to blend nostalgic, retro vocabularies with contemporary styles. Through this interplay, brands gain a fuller personality and a memorable visual presence that can stand out in competitive markets.
More broadly, as brand communication becomes increasingly shaped by fast-scrolling digital interfaces, illustration offers warmth, imperfect human touch, and distinctive world-building that counteracts the sameness of standardized visual systems. For graphic designers, brand strategists, and illustrators, this title functions both as a visual case library and as a practical reference for understanding illustration as a tool for brand voice and experience design.
【Details】
Author: Wang Shaoqiang
Publisher: PAGE ONE
Publication Year: 2014
Size: 29 × 22 cm
Binding: Hardcover
Pages: 240 pages



