Name: Learning from Rejected Ideas: Logo Design — Discovering and Understanding Creative Thinking Through Numerous Real-World Examples
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Learning from Rejected Ideas: Logo Design — Discovering and Understanding Creative Thinking Through Numerous Real-World Examples

Japanese Book ｜ Paperback ｜ 2025 ｜ 192 pages ｜ 25 × 18 cm

Publisher: Seibundo Shinkosha
Author: Yoshiki Uchida
ISBN: 9784416524763

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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NT$782

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【Book Description】

This book, authored by veteran art director Yoshiki Uchida, features nearly 50 logo design projects from the past decade, revealing for the first time the creative process behind both the final approved logos and the numerous “rejected” drafts that didn’t make the cut.

These discarded ideas are not of poor quality—in most cases, they were set aside due to slight mismatches with the brand concept, color schemes, shapes, textures, or visual impact in relation to the client’s vision. Sometimes, they were simply a matter of personal preference. Yet behind each “unselected” design lies a wealth of design logic and creative thinking.

By comparing multiple versions of each logo, readers can gain insights into how proposals evolved and were refined, and better understand the essential qualities of successful logo design. This is not just a valuable logo design reference, but also a practical guide that teaches readers how to learn from “rejected” ideas and uncover the true essence of design.

【Details】

Author: Yoshiki Uchida

Publisher: Seibundo Shinkosha

Year of Publication: 2025

Dimensions: 26 × 18 cm

Binding: Paperback

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Learning from Rejected Ideas: Logo Design — Discovering and Understanding Creative Thinking Through Numerous Real-World Examples

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