Name: Logo Beginnings. Logo Modernism. 45th Ed.
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Logo Beginnings. Logo Modernism. 45th Ed.

English Language ｜Hardcover ｜ 2025｜ 512 pages ｜ 21×15 cm

Publisher　 TASCHEN
Author 　 by Jens Müller (Author)
ISBN 9783754401378

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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[Book Introduction]

The Logo Book: From Origins to Modernism

A Century of Visual History in Trademarks and Brand Identity

By the late 19th century, trademarks gradually replaced traditional coats of arms and emblems, becoming essential identifiers for companies. Early logos were mostly figurative, but over time they evolved into the abstract symbols we see everywhere today. Yet many iconic brands—such as Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos created more than a century ago.

Compiled by design expert Jens Müller—dubbed the “logo detective” by Wired magazine—this volume brings together his two important works, Logo Beginnings and Logo Modernism, into a single comprehensive edition. It traces the evolution of logos from 1870 to the present, drawing on trademark archives and design publications to showcase thousands of examples, including many forgotten designs and early versions of today’s brand marks.

For clarity and ease of reference, the book is divided into two main sections, “Beginnings” and “Modernism.” Within these, logos are organized into categories such as Pictorial, Form, Effect, and Typographic, which are further subdivided into basic design elements including circle, line, alphabet, overlay, dots, and squares.

In addition to Müller’s essay on the history of trademarks, the book also features R. Roger Remington’s writings on modernism in graphic design, as well as profiles of eight seminal designers, including Paul Rand, Yusaku Kamekura, and Anton Stankowski.

From media organizations to retail giants, airlines to art institutions, The Logo Book: From Origins to Modernism is an indispensable resource for graphic designers, advertisers, and branding professionals. It will also captivate readers interested in cultural history, corporate history, and the persuasive power of visual identity.

[Details]

Author: Jessica Hundley

Publisher: TASCHEN

Publication Year: 2025

Size: 21 × 15 cm

Binding: Hardcover

Pages: 512