Book Description
Centered on immersive experience design, this book provides UX designers, filmmakers, artists, and content creators with a comprehensive framework for understanding XR as the next-generation medium. As augmented reality, virtual reality, and various forms of mixed reality continue to develop rapidly, immersive media has moved beyond mere technological demonstration to become a vital creative field that redefines narrative, interaction, and perception. Drawing from interdisciplinary perspectives and professional practice, the book systematically presents design methods, production workflows, terminology, and best practices, offering a clear and practical roadmap for developing immersive experiences.
Written by media designers Peter Zakrzewski and David Tamés, the book introduces a comprehensive XR media experience design framework (XRXD) that guides creators in crafting meaningful and emotionally engaging experiences within XR environments. By integrating perspectives from UX design, cinematic language, artistic practice, and interactive media, the authors demonstrate how multisensory design can connect audiences to immersive experiences across contexts such as entertainment, learning, creative expression, and healing.
At the core of the book is a design-driven “12 + 1” step model that leads readers from initial concept development through to production. Each stage is accompanied by media design methods specifically created for or adapted to XR content creation. The book also delves into the unique challenges of context-building and meaning-making within XR media environments, helping creators move beyond technical execution to address narrative structure, perceptual layers, and the relationship between humans and media.
More than a practical guide to immersive media design, this book serves as a working manual that integrates theoretical reflection with creative methodologies. It is an essential resource for designers and creators seeking to explore the full potential of XR media through a design-centered approach.
Details
Authors: Peter Zakrzewski, David Tamés
Publisher: Routledge
Year of Publication: 2025
Format: Paperback
Dimensions: 23 × 15 cm
Pages: 478 pages