Name: Moving Hearts with Stories: Branding Strategy and Design
Brand: 桑格
SKU: 68352c55780b44000dd97fee
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Moving Hearts with Stories: Branding Strategy and Design

Japanese Book ｜ Paperback ｜ 2025 ｜ 344 pages ｜ 26 × 18 cm

Publisher　　　　　PIE International
Author　　　　　　PIE International (Editor)
ISBN　　　　　　　9784756259257

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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NT$2,056

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[Book Description]

Moving Hearts with Stories: The Power of Branding Strategy and Design

In an era overflowing with product choices, what kind of brand truly makes people think, “I have to have this”?

This book explores the critical role of storytelling in modern branding, presenting a carefully curated collection of brand case studies that have successfully used narrative to stand out and create a one-of-a-kind presence in the market.

It features a wide range of industries and fields—from sweets brands that enchant customers with picture book-like visuals, to local products built around regional identity, to lifestyle goods, cosmetics, service businesses, and spatial design projects. Each case begins with a story, revealing the brand’s origin, creative passion, and emotional resonance.

More than just a visually rich brand design collection, this is also a practical guide filled with inspiration and strategic insights. It’s especially valuable for brand developers, shop owners, designers, and marketing professionals. Whether you're building a new brand or considering a rebranding initiative, this book offers actionable ideas and creative direction rooted in meaningful storytelling.

[Product Details]

Author: PIE International (Editor)

Publisher: PIE International

Format: Paperback

Dimensions: 26 × 18 cm

Pages: 344 pages