Name: Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities
Brand: Gestalten
SKU: 65a732828207050017dfd2ed
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Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

English book | Hardcover | 2023 | 240 pages | 27×22 cm

Publisher gestalten
Author: gestalten (Author, Editor), Mario Depicolzuane (Editor)
ISBN 9783967041224

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【Book Introduction】

"Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities" is divided into chapters on discovery, direction, typography, photography, illustration, design, digitalization, experience, etc., providing an insightful step-by-step approach on how to develop various A visual element that defines contemporary brands across a variety of media, channels and activations.

Through the expert eyes of Mario Depicolzuane and a panel of industry-leading designers, creative directors, and tastemakers, this book provides in-depth explanations of how to develop a brand world and how to design with elegance, rationality, thoughtfulness, and intuition.

The book collects a series of brand design works such as posters, packaging, logos, and space planning. The industries include fragrance, home furnishing, fashion, catering, etc. It is a necessary reference book for brand planners.

【Details】

Author: gestalten (Author, Editor), Mario Depicolzuane (Editor)

Publisher: gestalten

Year of publication: 2023

Size: 27×22 cm

Binding: Hardcover

Number of pages: 240 pages