Name: NeoNarratives: Building Brands for the Next Decades
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NeoNarratives: Building Brands for the Next Decades

English Language |Hardcover | 2025 | 300 pages | 31×24 cm

Publisher　　　 Avedition
Author　　　　Wolf-Eike Galle (Author)
ISBN　　　　　 9783899864397

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[Book Description]

Neo-Narratives centers on the concept of “new brand storytelling,” exploring how brands can redefine their identities and values in an age of information overload. Featuring exclusive interviews with creative leaders behind Spotify, Cowboy Bikes, UNIMATIC, IKEA, Light Phone, and Are, the book reveals how these innovators navigate the challenges of today’s hyper-connected communication landscape.

The book argues that modern brands can no longer rely on a single, linear narrative. Instead, they must embrace spontaneous and evolving “neo-narratives” — dynamic structures that build multi-layered, interactive networks of meaning. These new narrative forms not only reflect the complexity of contemporary society but also redefine the relationship between brands and their audiences.

Combining insightful essays with in-depth interviews, Neo-Narratives takes readers on an intellectual and creative journey into the future of storytelling, where design, culture, and emotion converge to shape brand identity in new ways.

Presented in both English and German, this volume is an essential reference for professionals in branding, design, marketing, and cultural studies seeking to understand the next era of brand communication.

[Details]

Author: Wolf-Eike Galle

Publisher: Avedition

Publication Year: 2025

Size: 31 × 24 cm

Binding: Hardcover

Pages: 300

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