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Olympic Games Paris 2024: The Design

Olympic Games Paris 2024: The Design

English Language | Hardback |2026 |256 Page| 28×20 cm


Publisher Niggli
Author Markus Osterwalder (Author)
ISBN 9783721210484


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To be published on April 30, 2026. Estimated arrival is approximately 45–90 days after publication.
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Book Description

A Comprehensive Analysis of Visual Identity and Branding in the Olympic and Paralympic Games

This book offers an in-depth and comprehensive review of the visual identity and branding of recent Olympic and Paralympic Games, illustrating how large-scale international sporting events use design to build clear, cohesive identities that unite athletic spirit, cultural context, and contemporary aesthetics.

Each edition of the Olympic and Paralympic Games develops a distinctive design language rooted in the culture of the host city and country, while responding to global trends and embodying the Olympic spirit. Among them, the visual system of Paris 2024 stands out in particular, distinguished by a clean and highly symbolic aesthetic deeply embedded in the city’s historical and cultural heritage. By staging competitions at iconic landmarks, Paris 2024 successfully transformed urban space into a key component of its overall brand identity.

Curated by Markus Osterwalder, the book brings together a wide range of examples from graphic design, typography, and product design, presenting a complete overview of the visual systems behind the Olympic and Paralympic Games. Through interviews with key figures involved in the design and production process, the book carefully documents the entire creative journey—from initial concept development and design proposals to final realization in real-world settings.

More than a collection of design case studies, this book is a profound record of how sport, culture, and creativity intersect and reinforce one another. It offers valuable insight and inspiration for design professionals, brand and cultural researchers, and anyone interested in the visual strategies and creative processes behind major international sporting events.

Detailed Information

Author: Markus Osterwalder
Publisher: Niggli
Size: 28 × 20 cm
Binding: Hardcover
Pages: 256 pages

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