Name: RELISHING MARKETING: ILLUSTRATIONS OF FOOD & DRINK PACKAGING
Brand: 桑格
SKU: 64bf3fc00e302900178bb700
Availability: InStock

Your Shopping Cart is empty.

${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$ ${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$

{{ childProduct.title_translations | translateModel }}

{{ getChildVariationShorthand(childProduct.child_variation) }}

{{ getSelectedItemDetail(selectedChildProduct, item).childProductName }} x {{ selectedChildProduct.quantity || 1 }}

{{ getSelectedItemDetail(selectedChildProduct, item).childVariationName }}

{{item.quantity}}x NT$0 {{ item.unit_point }} Point

Remove

${{addonItem.product.cover_media.alt_translations | translateModel}}$

{{addonItem.quantity}}x {{ mainConfig.merchantData.base_currency.alternate_symbol + "0" }}

Remove

RELISHING MARKETING: ILLUSTRATIONS OF FOOD & DRINK PACKAGING

English Language ｜ Hardcover ｜ 2017 ｜ 256 pages ｜ 29×23 cm

Publisher 　 The Images Publishing Group
Author 　　 Edited by Joe Duffy (Author), Damian Hamilton (Author), Cristiano Vinciprova Machado (Author)
ISBN 　 9781864707090

Until 2025-11-30T16:00:00.000+00:00 Design Never Discounts, but Inspiration Comes at Half Price! Sungood Double 11 Inspiration Event on selected categories

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

Free Shipping on order

Show more Hide content

NT$1,098

{{shoplineProductReview.avg_score}} {{'product.product_review.stars' | translate}} | {{shoplineProductReview.total}} {{'product.product_review.reviews' | translate}}

{{amazonProductReview.avg_rating}} {{'product.product_review.stars' | translate}} | {{amazonProductReview.total_comment_count}} {{'product.product_review.reviews' | translate}}

The maximum quantity per submit is 99999

This quantity is invalid, please enter a valid quantity.

Sold Out

Please message the shop owner for order details.

Add to Wishlist

Description

Additional details

Shipping & Payment

Customer Reviews

Book Introduction

Illustrated Packaging Design offers an in-depth exploration of the multiple values of illustration in food and beverage packaging, presenting strategic case studies from brands and graphic designers worldwide. The book demonstrates how packaging has evolved from being a simple container into a vital medium of communication that engages with consumers and influences their purchasing decisions. It further reveals how illustration helps products stand out on crowded shelves and in highly competitive markets.

The volume features a diverse range of design examples, spanning from small independent brands to large-scale industries. Each case is accompanied by high-quality photography and illustrations, as well as detailed explanations and insights into the designers’ creative thinking behind each visual motif. Readers will gain a clear understanding of how illustration functions in packaging design—not only to convey product information, highlight features, and emphasize differentiation, but also to boost sales and spark imagination.

This book serves as an invaluable source of inspiration for designers, while also providing industry professionals and design students with a thorough reference to current packaging design trends. Through rich case studies and in-depth analysis, Illustrated Packaging Design demonstrates how illustration shapes brand value and opens up new possibilities for food and beverage packaging.

Details

Authors: Edited by Joe Duffy, Damian Hamilton, Cristiano Vinciprova Machado

Publisher: The Images Publishing Group

Dimensions: 29 × 23 cm

Binding: Hardcover

Pages: 256