Name: Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
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Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

English Language ｜ Softcover ｜ 2024 ｜312 pages ｜ 24× 17 cm

Publisher　　 Routledge
Author　　　　 Roel Stavorinus
ISBN　　　　　9781032765143

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Book Description

In today’s brand-driven landscape, design and marketing can no longer operate in isolation. Successful brand identity must be built on a clear understanding of the market, well-defined strategic thinking, and effective collaboration between designers and marketers. Taking this premise as its foundation, this book approaches brand identity development from a marketing perspective and systematically maps out the key processes involved, helping readers establish a practical and actionable framework for strategic brand design.

Translated from the original Dutch edition, the book integrates the essential knowledge required by both marketers and designers in brand projects. Its primary aim is to bridge the communication gap between these two disciplines by creating a shared understanding and common ground. With a clear and logical structure, the book guides readers from fundamental concepts of branding and marketing, through research and strategic analysis, and finally to the translation of strategy into concrete and executable brand design outcomes.

In addition to outlining a step-by-step approach to brand research and strategy development, the book presents a strategy-led toolkit for brand design, enabling readers to turn abstract brand positioning, values, and personality into tangible visual and communication solutions. It also includes a wide range of practice-oriented methods, tools, and models, complemented by guiding questions and exercises, making it particularly well suited for classroom teaching, studio projects, and collaborative teamwork.

Combining strong practical relevance with solid theoretical foundations, this book serves as a clear and accessible reference guide. It is ideal for students in branding, design, marketing, and communication, as well as for professional practitioners who wish to revisit and apply a structured, strategic approach to brand design and cross-disciplinary collaboration.

Details

Author: Roel Stavorinus

Publisher: Routledge

Publication Year: 2024

Format: Paperback

Dimensions: 24 × 17 cm

Pages: 312