Name: Strike a Chord: Advertising Copy × Captivating Design
Brand: 桑格
SKU: 6a744d83842758bc4a41b506
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Strike a Chord: Advertising Copy × Captivating Design

Japanese Book ｜ Softcover ｜ 2026 ｜352 pages ｜ 21 × 15 cm

Publisher PIE International
Author PIE International (Editor)
ISBN 9784756261021

Until 2026-08-31T16:00:00.000+00:00 Summer Design Reading Festival NT$50 Off Every NT$1,000 on order

Free Shipping on order

NT$1,493

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Published on August 19, 2026. Currently out of stock. Please allow approximately 25–40 days for delivery after placing your order.

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【Book Description】

What makes an advertisement stay in people's hearts for years? More often than not, it is not a spectacular visual, but a perfectly crafted piece of copy working in harmony with compelling design. Strike a Chord: Advertising Copy × Captivating Design brings together a remarkable selection of outstanding Japanese advertisements, demonstrating how the combination of words and visual design can leave a lasting impression in just a few seconds—and even shape the way people perceive brands, products, and everyday life.

Organized into four thematic chapters—Customer Perspective, Corporate Messages, Product Messages, and Humor—the book features acclaimed advertising campaigns that captured audiences during their original release. Each example showcases not only exceptional copywriting but also the thoughtful use of layout, typography, color, and imagery, revealing how visual design and language work together to create powerful communication.

More than simply a collection of advertisements, this book is an inspiring resource on copywriting and visual communication. Whether you are a marketer, public relations professional, designer, copywriter, advertiser, or anyone passionate about language and design, you will discover how carefully refined words, paired with effective visual design, can become unforgettable advertisements that truly resonate with people.

【Book Details】

Editor: PIE International

Publisher: PIE International

Publication Year: 2026

Size: 21 × 15 cm

Binding: Paperback

Pages: 352