Name: STRUCTURAL PACKAGING ART
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STRUCTURAL PACKAGING ART

English Language ｜ Hardback |2017|272page|29×22cm

Publisher Artpower International
Author Xia Jiajia (Author)
ISBN 9789881468734

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Book Introduction

Structural Packaging Art presents a rich collection of cases and visuals, showcasing some of the most creative and groundbreaking packaging designs of our time. Focusing on the clever use of paper and cardboard, the book covers a wide range of products—from snacks and teabags to stationery and chocolates—demonstrating how designers employ structure and visual language to make products stand out on the shelves.

In these works, packaging is no longer just a simple protective layer or container, but the very first touchpoint that shapes brand identity and conveys product value. Through vibrant colors, playful forms, and meticulous craftsmanship, each product is transformed into a delightful “gift,” offering consumers a complete and enjoyable experience through purchasing, unwrapping, and savoring.

This book is not only a treasure trove of inspiration for designers but also an essential reference for marketers, brand managers, and anyone interested in the art of packaging. It reminds us that in today’s highly competitive market, creativity and ingenuity are often the ultimate keys to success.

Book Details

Author: Xia Jiajia

Publisher: Artpower International

Size: 29 × 21 cm

Binding: Hardcover

Pages: 272