Name: SYMBOLS IN GRAPHIC DESIGN
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SYMBOLS IN GRAPHIC DESIGN

English Language ｜ Hardcover ｜ 2017 ｜ 224 pages ｜27×21 cm

Publisher　 SendPoints
Author 　 SendPoints (Author)
ISBN 　 9789887757252

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[Book Description]

Symbols in Graphic Design is a professional and insightful exploration of the role of symbols in contemporary visual communication. This book guides readers in understanding how seemingly simple visual elements—icons, glyphs, and symbolic forms—carry deep meanings and become powerful tools in creating brand identity and recognition.

In today’s design landscape, cryptic shapes and abstract marks are no longer exclusive to secret societies or spy networks. Instead, they have been reimagined by graphic designers as a modern visual language used to convey ideas, build identities, and express brand values. From corporate logos and identity systems to city branding and personal emblems, symbols have become central to how we visually communicate across cultures and industries.

The book begins with an overview of the foundational structures of symbols, examining their origins, meanings, and cultural significance. It then transitions into a diverse showcase of real-world design applications from across the globe—spanning fields such as food and beverage, fashion, events, personal branding, and urban design. Each case study illustrates how symbols are interpreted and adapted to convey unique brand personalities and messages in different design contexts.

Whether you're a graphic designer, brand strategist, visual artist, or simply fascinated by the language of symbols, Symbols in Graphic Design serves as a valuable reference and source of inspiration. With its rich combination of aesthetic insight, cultural depth, and practical examples, this book is an essential addition to any designer’s library.

[Publication Details]

Author: SendPoints

Publisher: SendPoints

Size: 27 × 21 cm

Binding: Hardcover

Pages: 224 pages