Name: TAKEAWAY FOOD PACKAGING NOW
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TAKEAWAY FOOD PACKAGING NOW

English Language | Hardcover | 2016 | 240 pages | 29×21cm

Publisher The Images Publishing Group
Author Yvett Arzate Gomez
ISBN 9781864707069

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NT$1,098

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[Book Introduction]

In today's rapidly evolving global food and beverage industry, takeaway packaging is no longer just a practical necessity—it has become a powerful medium for brand communication, visual creativity, and marketing strategy. Packaging in Your Hands showcases a rich collection of some of the most outstanding takeaway food packaging designs from around the world. From globally recognized fast-food chains to emerging local brands, this book reveals how contemporary design uses packaging to tell brand stories, convey emotions, and forge strong connections with consumers.

Presented in stunning full-color print, the book explores various aspects of packaging design, including graphic patterns, brand identity, materials and sustainability, and functional innovation. Whether it's a coffee cup, lunch box, paper bag, or beverage sleeve, each featured piece highlights the ingenuity and cultural narrative behind its creation.

This book is an invaluable reference for design professionals, brand owners, entrepreneurs, and marketers alike. It also serves as a vibrant source of inspiration for students in design-related fields and visual art enthusiasts. Through these innovative and aesthetically compelling packaging examples, readers will gain a renewed appreciation for the power of packaging—and how it can captivate attention and shape a brand's first impression in an instant.

Open this book and discover how design, held in the hands of the consumer, is transforming the way the world experiences brands.

[Book Details]

Author: Yvett Arzate Gomez
Publisher: The Images Publishing Group
Dimensions: 29 × 21 cm
Binding: Hardcover
Pages: 240 pages