{{ 'fb_in_app_browser_popup.desc' | translate }} {{ 'fb_in_app_browser_popup.copy_link' | translate }}
{{ 'in_app_browser_popup.desc' | translate }}
{{ childProduct.title_translations | translateModel }}
{{ getChildVariationShorthand(childProduct.child_variation) }}
{{ getSelectedItemDetail(selectedChildProduct, item).childProductName }} x {{ selectedChildProduct.quantity || 1 }}
{{ getSelectedItemDetail(selectedChildProduct, item).childVariationName }}
English | Softcover | 2025 | 336 pages | 23×15 cm
Publisher Routledge
Author Rebekka Andersen, Carlos Evia
ISBN 9781032588469
Until 2026-01-31T16:00:00.000+00:00 Sungood Gift Festival|Enjoy an instant NT$222 discount with any single purchase over NT$2,222. on order
Free Shipping on order
Not enough stock.
Your item was not added to your cart.
Not enough stock.
Please adjust your quantity.
{{'products.quick_cart.out_of_number_hint'| translate}}
{{'product.preorder_limit.hint'| translate}}
Limit {{ product.max_order_quantity }} per order.
Only {{ quantityOfStock }} item(s) left.
This book examines how workflows and technologies that treat content as computable data are reshaping the roles, practices, and outputs of professional technical communicators. It situates these changes within contemporary organizations, where content is no longer viewed solely as documentation but as a strategic asset that must be systematically designed, managed, and delivered across platforms and contexts.
Building on extensive research and in-depth interviews with industry leaders, hiring managers, educators, and practitioners, the book introduces the concept of the discipline of content, encompassing content strategy, content design, content engineering, and content operations. It traces how this discipline has emerged in response to organizational needs, and analyzes how shifting roles are influencing hiring practices, career trajectories, and expectations for early-career professionals. The discussion highlights the competencies, skills, and professional qualities now required to succeed in content-focused positions and advance into strategic leadership roles.
