Name: Thainess: Thai Creativity Today
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Thainess: Thai Creativity Today

English Language | Hardcover | 2026| 272 pages |29×22cm

Publisher 　Die Gestalten Verlag
Author gestalten (Editor)
ISBN 9783967042122

Until 2026-05-31T16:00:00.000+00:00 The Season of Reading Returns Get NT$80 off when you spend NT$1,500 or more on order

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【Book Description】

Thainess explores the shifting landscape of contemporary culture, capturing a new wave of creativity that is reshaping Thailand. As art, design, cuisine, and lifestyle increasingly intersect, a group of influential creatives is driving a cultural transformation, positioning Thailand as a distinctive and recognizable force within the global cultural landscape.

The book features 40 key figures active today—including artists, designers, chefs, and tastemakers. Through in-depth profiles and rich visual content, it reveals how these individuals innovate within their respective fields while reinterpreting local culture. It further highlights how “soft power” has become one of Thailand’s most dynamic cultural exports, continuously expanding its influence on the international stage.

Framed by an introduction and preface, Thainess offers an insider’s perspective on how tradition and contemporary practices converge and evolve into new creative languages. These diverse and experimental approaches not only reflect the fluidity of culture but also underscore Thailand’s emerging role within the global creative industries.

More than a cultural survey or collection of profiles, Thainess is a compelling reflection on how creativity can shape national identity and transform cultural value. It is an essential read for those interested in Asian creative trends and contemporary cultural development.

【Details】

Author: gestalten

Publisher: Die Gestalten Verlag

Year: 2026

Size: 29 × 22 cm

Binding: Hardcover

Pages: 272 pages