Name: The Fashion Image
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The Fashion Image

English Language ｜Soft cover ｜ 2018 ｜256 pages ｜ 26×21 cm

Publisher　　 Bloomsbury Academic
Author　　　　Thomas Werner (Author)
ISBN　　　 9781474240888

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Book Description

Great fashion photography goes beyond documenting style and aesthetics—it responds to and helps shape the era in which it is created. The Fashion Image focuses on how fashion imagery is conceived, understood, and developed into professional practice. Written as an advanced, practice-led guide for image makers, the book supports readers in building a distinctive visual style and developing a strong, cohesive fashion portfolio.

Authored by Thomas Werner, the book begins with a historical overview of fashion photography, offering essential context for understanding the evolution and visual language of fashion imagery. It then moves into hands-on practice, covering key aspects such as assembling a creative team, casting models, developing and pitching shoot concepts, and producing fashion photography and fashion film for both editorial and commercial advertising contexts.

Beyond image creation, the book also addresses professional practice in depth, including self-promotion, social media strategy, on-set etiquette, and the positioning of fashion imagery within a global industry framework. These insights help readers navigate the competitive realities of the fashion image-making profession and build a sustainable working practice.

Featuring approximately 200 high-quality color images, the book is enriched with interviews from working fashion photographers, magazine editors, producers, and fashion designers, offering first-hand perspectives from across the industry. An extensive list of international resources—including recommended Instagram accounts and practical assignments—further supports ongoing learning and creative development.

Ideal for photography students, emerging image-makers, and professionals seeking to refine their expertise, The Fashion Image is an essential reference that combines critical perspective, practical guidance, and industry insight.

Details

Author: Thomas Werner

Publisher: Bloomsbury Academic

Year of Publication: 2018

Dimensions: 26 × 21 cm

Binding: Paperback

Pages: 256 pages