Name: The Original: A Genealogy of Timeless Product Design
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The Original: A Genealogy of Timeless Product Design

English Book ｜ Paperback ｜ 2024 ｜ 232 pages ｜ 22.6 × 15 cm

Publisher: Seigensha
Authors: Naoto Fukasawa, Takahiro Tsuchida, Kaoru Tashiro
Editor: 21_21 DESIGN SIGHT
ISBN: 9784861529573

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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NT$1,600

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【Book Description】

The long-awaited book edition of the much-talked-about exhibition is here! This unprecedented “design textbook” features approximately 150 iconic products.

“In today’s world, design is flooded with copy-and-paste work, making it feel uninspired. I want people to rediscover the joy and beauty of the truly ‘original’—something that cannot be imitated.” — Naoto Fukasawa

This book is a re-edited compilation of the acclaimed exhibition The Original, held at 21_21 DESIGN SIGHT in Roppongi, Tokyo, from March to June 2023. Centered around the theme of “originality,” it introduces around 150 products spanning from the 19th century to the present, each accompanied by insightful commentary that reexamines their design value.

Covering a wide range of everyday items—furniture, lighting, tableware, toys, and more—this book presents them in chronological order, helping readers understand the historical context of each era while tracing the evolution of product design. It serves as a valuable resource for both learning about and appreciating design.

【Details】

Authors: Naoto Fukasawa, Takahiro Tsuchida, Kaoru Tashiro

Editor: 21_21 DESIGN SIGHT

Publisher: Seigensha

Year of Publication: 2024

Dimensions: 22.6 × 15 cm

Binding: Paperback

Pages: 232 pages