Name: The World of Fashion
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The World of Fashion

English Language ｜Softcover ｜ 2013｜720 pages ｜ 28×21 cm

Publisher　　 Bloomsbury Academic
Author　　　 Jay Diamond & Ellen Diamond (Author)
ISBN　　　　 9781609015275

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Book Description

The World of Fashion is an authoritative introductory textbook designed for students who want to gain a comprehensive understanding of the fashion industry. Beginning with a foundational overview of fashion history, the book explains how fashion’s role and influence have evolved within the global marketplace, and systematically explores the many facets of the industry through a clearly structured, chapter-by-chapter approach.

The content covers key topics such as consumer behavior and fashion trends, textiles and materials, product development, manufacturing processes, and merchandising and retail strategy, presenting a complete picture of how fashion moves from concept to market. Every chapter has been fully updated with the latest industry information and refreshed visual materials, ensuring close alignment with contemporary fashion practice.

The fashion history sections have been revised to include recent events, and new content on portfolio preparation has been added to provide comprehensive insight into career pathways within the fashion industry. Dedicated chapters on the multicultural consumer and on outsourcing in fashion design, production, and management directly address the realities of a globalized industry.

In addition, the book examines major current trends shaping fashion today, including corporate social responsibility, eco-consciousness and sustainability, and the impact of social media and social networking. Reflecting the present state and future direction of the fashion industry, this book is an essential foundational resource for fashion students, aspiring professionals, and readers seeking a holistic understanding of the industry.

Authors: Jay Diamond, Ellen Diamond

Publisher: Bloomsbury Academic

Year of Publication: 2013

Dimensions: 28 × 21 cm

Binding: Softcover

Pages: 720pages