Name: Think Big―Shop Small: Unique Stores and Contemporary Retail Design
Brand: 桑格
SKU: 65e5797a72fb82000ed2f2e4
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Think Big―Shop Small: Unique Stores and Contemporary Retail Design

English book | Hardcover | 2023 | 256 pages | 26×21 cm

Publisher gestalten
Author gestalten (Author, Editor), Marianne Julia Strauss (Author, Editor)
ISBN 9783967040944

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Book Description

Retail experience refers to the overall experience and interaction that customers feel during the shopping process, encompassing every aspect from entering the store, browsing products, interacting with staff, to making the final purchase. Retail experience involves not just the products themselves, but also the store environment, service quality, brand image, and customers' psychological perceptions.

What's in store today? The most engaging retail experiences, created with taste and care. "Think Big--Shop Small" explores stores with unique retail concepts that offer products and immersive interiors, introducing a new culture of customer experiences. Highlighting the value of social contact and personal experiences, independent shops bring quality, aesthetics, and passion for service, design, and atmosphere. This book showcases highly unique concept stores and beautifully designed flagship stores, as well as independently run shops that have found new ways to broaden their offerings and interact with their customers.

Details

Authors: gestalten (Author, Editor), Marianne Julia Strauss (Author, Editor)

Publisher: gestalten

Year of Publication: 2023

Dimensions: 26×21 cm

Binding: Hardcover

Pages: 256 pages