Name: Tone & Manner: How to Create Consistent Design
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Tone & Manner: How to Create Consistent Design

Japanese Language｜ Paperback ｜ 2025 ｜ 224 pages ｜ 21×14 cm

Publisher 　socym
Author 　　ingectar-e
ISBN 　 9784802615297

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Book Description

Never Get Lost Again! An Introduction to Tone & Manner Design for Beginners

In design and brand communication, maintaining visual consistency without drifting off course is one of the most common challenges. Tone & Manner refers to a set of design rules established to ensure a consistent brand image by clearly defining a brand’s “tone” and “manner.” With these guidelines in place, design decisions are no longer made purely by intuition.

Written from a beginner-friendly perspective, this book clearly explains the core concepts of Tone & Manner, how to build them, and how to apply them in practice. From defining brand tone and organizing design direction to implementing them in everyday design and communication, the content progresses step by step, helping readers establish clear and actionable design guidelines.

Once Tone & Manner are properly defined, design work becomes more confident and focused. Regardless of who is responsible for the design, brand identity and information delivery remain consistent, making it clear who the message is for, what should be communicated, and how it should be expressed. This clarity benefits both creators and audiences, reducing confusion and improving communication.

With a strong emphasis on practical application, this book guides readers through the fundamentals of Tone & Manner and design operations in a single volume. It is ideal not only for design beginners, but also for brand owners, marketers, and social media content creators without a design background. An essential guide for building a stable, cohesive, and recognizable brand presence.

Detailed Information

Author: ingectar-e

Publisher: Socym (ソシム)

Year of Publication: 2025

Size: 21 × 14 cm

Binding: Paperback

Pages: 224 pages