Name: Western Typography: Fundamentals and Usage
Brand: 桑格
SKU: 6826e3b34fe056000aa7d1b5
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Western Typography: Fundamentals and Usage

Japanese Book ｜ Softcover ｜ 2025 ｜ 192 pages ｜ 26 × 18 cm

Publisher: Book and Design
Author: Akira Kobayashi
ISBN: 9784909718143

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[Book Description]

Western Typography: Fundamentals and Usage – An Essential Typeface Reference for Designers, Now Fully Revised

Written by Akira Kobayashi, a leading authority in Western typeface design, this comprehensive and accessible guide explores the structure, usage, and history of Western typefaces. It serves as a foundational textbook for understanding and effectively applying Western typography in both design and professional contexts.

Key topics covered include:

The structural principles and historical background of typeface design

Proper usage of Roman, sans serif, italics, and typographic symbols

Typeface choices for conveying impressions such as sophistication or trustworthiness, with real-world examples

Advanced pairing and usage tips for refined typographic expression

Glossary of essential terminology to build a solid understanding of type

This book is an invaluable tool not only for graphic designers, illustrators, and editors, but also for students and business professionals who work with design and presentation. It functions as a practical reference you’ll want to keep on hand and return to—like a typographic dictionary.

This revised edition combines and updates the contents of the long-selling Western Typography (2005) and its sequel Western Typography 2. It incorporates nearly two decades of typographic evolution, including updates for OpenType technology and contemporary design thinking.

Reader Endorsements:

"This book is written by someone who truly loves Western type. Deep and methodical. After reading it to the last word, the alphabet—once veiled in mist—appeared clearly before my eyes. I can now design with clarity and confidence."

— Art Director Kaoru Kasai

"At last, the definitive book is here! It’s the first in Japan to clearly explain the origins, evolution, and current forms of Western typefaces. Now both professionals and amateurs can finally start from the same page."

— Book Designer Shin Sobue

[Details]

Author: Akira Kobayashi

Publisher: Book and Design

Publication Year: 2025

Dimensions: 26 × 18 cm

Binding: Softcover

Pages: 192