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English Language | Paperback | 2024|1008pages | 18×15cm
Publisher Thames and Hudson Ltd
Author Pentagram (Author), Angus Hyland (Author)
ISBN 9780500298039
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Book Description
Pentagram: A Compendium of 1000 Logos and Trademarks Designed by the Partners, 1972–Present
For the past fifty years, the core work of Pentagram has been creating brand identities for clients from around the world and across various industries. The humble logo is an essential element of these meticulously crafted brand identities, often serving as a concise representation of the brand itself. Logos are everywhere; they enter our collective consciousness, become part of the cultural landscape, and symbolize our relationships with brands.
The 1000 logos featured in this book represent the diverse identity work created by both past and present partners at Pentagram. Since its founding, Pentagram has designed logos for multinational corporations, startups, government agencies, nonprofits, social enterprises, clubs, associations, individuals, regions, and even entire countries. No matter who you are, having an original logo to call your own is the starting point for expressing your identity and business.
There are many ways to create a unique logo, and this book showcases a wide variety—from bold wordmarks to pictorial symbols and even more abstract solutions. Printed in black and white, the logos can be appreciated in their purest form, highlighting the contrasts and occasional similarities between them.
While the practice of design has fundamentally changed since 1972, its core focus remains the same. The seemingly simple task of designing a logo for a client, along with the pursuit of timelessness, continues to be one of the key challenges facing graphic designers today.
Product Details
Authors: Pentagram (Author), Angus Hyland (Author)
Publisher: Thames and Hudson Ltd
Publication Year: 2024
Dimensions: 18×15 cm
Binding: Paperback