Name: 120 masterpiece copies that you want to engrave
Brand: 桑格
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120 masterpiece copies that you want to engrave

Japanese Language ｜ Paperback ｜ 2023 ｜ 328 pages ｜ 21×15 cm

Publisher　 GENKOSHA
Author 　　 Takashi Ando (author), Hiroshi Ichikura (author), Shunichi Iwasaki (author), Reiko Kojima (author), Tomomi Maeda; Jun Maki; Takayuki Soeda (author)
ISBN 978476831836

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NT$990

NT$782 Member Only

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[Book Introduction]

A collection of classic works by six legendary copywriters, complete with original advertisements and commentary from the creators themselves.

From the 1980s to the 2020s, these six legendary Japanese copywriters (Takashi Ando, Hiroshi Ichikura, Shunichi Iwasaki, Reiko Kojima, Tomomi Maeda, and Jun Maki) crafted numerous memorable advertising copies and slogans that have left a lasting impact on people’s hearts. In this book, they personally select and introduce 120 of their iconic works.

The book presents the visuals and copy of newspaper advertisements from that time side by side. Readers can learn how these copywriters crafted each refined phrase and how each advertisement came into being, with each creator explaining their thought process and intentions in detail.

In today’s competitive business environment, where proposals and pitches are commonplace, the importance of slogans and copywriting in conveying themes and advancing projects has become even more significant.

The words left by these legendary copywriters will continue to resonate with many people.

"120 Classic Copywriting Gems to Remember"

Newspaper ads created by:

Takashi Ando

Hiroshi Ichikura

Shunichi Iwasaki

Reiko Kojima

Tomomi Maeda

Jun Maki

[Detailed Information]

Authors: Takashi Ando, Hiroshi Ichikura, Shunichi Iwasaki, Reiko Kojima, Tomomi Maeda, Jun Maki, Takayuki Fukuda

Publisher: Genkosha