Introducing the masterpiece copy created by six legendary copywriters with advertisements from the time and commentary by the authors themselves.
From the 1980s to the 2020s, six legendary copywriters (Takashi Ando, Hiroshi Ichikura, Shunichi Iwasaki, Reiko Kojima, Tomomi Maeda, and Jun Maki) have created advertising copy and catchphrases that remain in the hearts of Japanese people. Introducing 120 selected masterpiece copies.
The magazine features visuals and copy of newspaper advertisements from the time. How did a copywriter come up with a single word? The author himself explains in detail how this advertisement was created.
In a business environment where presentations and competition are the norm, catchphrases and copy are very important when creating a proposal to share the theme with the team and move forward with the project.
The words of the copywriters who have led the next generation will probably touch the hearts of many people.
"120 masterpiece copies you'll want to engrave"
Newspaper advertisement created by Takashi Ando.
Newspaper advertisement created by Hiroshi Ichikura.
Newspaper advertisement created by Shunichi Iwasaki.
Newspaper advertisement created by Reiko Kojima.
Newspaper advertisement created by Tomomi Maeda.
Newspaper advertisement created by Jun Maki.
Interview: Art director Takayuki Soeda (supervisor)