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Air of the times. 100 newspaper advertisements created by Takayuki Soeda.

Air of the times. 100 newspaper advertisements created by Takayuki Soeda.

Japanese Language | Paperback| 2023 |160 pages | 29.7×21 cm

Publisher GENKOSHA
Author    Takayuki Soeda (Author)

Until 2024-05-31T16:00:00.000+00:00 Happy Morther's Day on order

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Takayuki Soeda, an art director who is still active on the front lines, including Takarajimasha's New Year's advertisement.

From 1980 to 2022, he worked on 100 newspaper advertisements (Suntory Whiskey KONISHIKI "Let's drink whiskey." Sharp Aquos Yoshinaga Sayuri "What did you see in the 20th century? What did you see in the 21st century?" Is it tai?”, JR Kyushu “I also carry things that cannot be seen, such as love and courage.” Toyota Eco Project, Aderans “Who is Aderans?” Earth Music & Ecology Miyazaki Aoi “Tomorrow, na Will you live wearing it?", Toyota Crown, Takarajimasha "Congratulations on being an advanced country with longevity." It will be introduced together with the person's commentary that spells out the details of the production process and episodes.

A book that will be a preservation version for people involved in the advertising industry, creators and students who are interested in design, copy, and photography.

air of the times. Takayuki Soeda
1980s Suntory Beer Nama Taru 2 and 3, Suntory Juhyo Octopus Highball, Shincho Bunko, AGF Blendy, Seibu Department Store, Asahi Shimbun, TOTO, Sharp, etc.
1990s Iwataya, JR Kyushu, Sharp, Diet Pepsi, Shogakukan Elementary Grade 1, Toyota He Eco Project, O-Net, Let's praise Nippon, ANA, Suntory Whiskey, Suntory Malt's, etc.
2000s Sharp He is Aquos, Fuji Film, NIKE GOLF, Warner Mycal Cinema, Kosoku Chugoku ANA, Japan Pet Food, Japan Medical Association, Tombow Pencil, Takaki Bakery, Shiro Takahashi Brewery, Aderans, Mynavi ABC, Wakodo, etc.
2010s Lion, Toyota ReBORN, Toyota Crown, Earth Music & Ecology, Softbank, Japan Derby, etc.
2020s Nomura Holdings, Yokohama Bay Quarter, Takarajimasha, Goto no Tsubaki, etc.
Interview: Takayuki Soeda
waves of time. Takayuki Soeda

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