【Book Description】
Japanese Art Direction 2024 – The Ultimate Guide to Design Trends and Innovation
In the world of visual design, Japanese art direction has long been a global benchmark for creativity. Japanese Art Direction 2024 presents a comprehensive collection of award-winning works from the 2024 ADC Awards, covering visual design, branding, packaging, and motion graphics. Printed in large B4 format, this edition captures the intricate details of each work while providing in-depth insights into the creative concepts and strategies behind them. This book serves as both an inspiration hub for designers and a key reference for those interested in the latest design trends.
This edition features winners of the 2024 ADC Grand Prize and ADC Member Awards, including Tomohiro Okazaki’s solo exhibition STUDY, which explores the possibilities of visual language through exhibitions and video, and Haruka Misawa’s Just by | だけ しか たった, showcasing unique spatial storytelling in design. Other standout works include Tama Art University’s Open Campus branding and CalorieMate’s poster and commercial, both demonstrating Japan’s exceptional approach to brand communication.
Among the ADC Award winners, several works stand out, such as Okinawa Cellular’s newspaper ad Before We Become an Endangered Species, which delivers a powerful environmental message, and RURU MARY’S with its elegant packaging and spatial design, creating a brand experience rich in storytelling. Honda’s commercial The Power of Dreams – How We Move You further exemplifies top-tier brand storytelling through visual media.
Additionally, the prestigious Hara Hiroshi Award this year was presented to CAMEL’s Kurigami88, a masterpiece in book design, setting new standards in typography and visual storytelling.
Japanese Art Direction 2024 is more than just a yearbook of contemporary design—it is an essential resource for designers, branding professionals, and art enthusiasts. Through this book, readers can explore the evolution of Japanese art direction and discover how visual design intersects with branding, culture, and social issues.
【Book Details】
Author: Tokyo Art Directors Club (Editor)
Publisher: Bijutsu Shuppan-sha
Publication Year: 2025
Size: 38 × 27 cm
Binding: Softcover