power of image. The first collection of works by up-and-coming art director Naoki Yago.
Art direction for advertisements such as Laforet Harajuku, RADWIMPS,
CD jackets of popular artists such as THE YELLOW MONKEY, Masaki Suda, Akiko Yano,
Active in various fields such as book design of photo collections by Kishin Shinoyama, Yoshiyuki Okuyama, and Mikiya Takimoto.
The first collection of works by Naoki Yago, an up-and-coming art director/graphic designer.
Yago and Kishin Shinoyama, Noi Sawaragi, recorded for this book,
Includes an interview with Experimental Jetset.
Also, Akiko Yano, MAN WITH A MISSION, Natsume Mito, Rikako Yagi,
Includes comments from Kaoru Kasai, Kashiwa Sato, Kenjiro Sano, Yoshiyuki Okuyama, and others.
-Introduction of posted comments-
A new sensation created by a unique atmosphere and remix
Kashiwa Sato (Creative Director/Art Director)
I'm not sure how long ago I recognized Yago's work,
I saw a Laforet advertisement in a building in Harajuku on the street.
The first thing I felt was, "Oh, something new!"
So when I was wondering who worked on it, it was Mr. Yago.
His work has a unique atmosphere.
Digital and analog, fashion and advertising, etc.
I think that it exists between everything and it is remixed to give birth to a new sensation.
I want Mr. Yago to show us something new.
Because it is difficult to create truly new things now,
I'm looking forward to seeing creators like Mr. Yago show us their new sensibilities!
Honest Ideas and Humanity
Akiko Yano (musician)
When we put out the CD of "Let's go together", we asked the record company
After seeing the works of several designer candidates,
Among them, I chose Mr. Yago.
He has no knowledge of design,
I felt talented in him.
The design is cool. he loves
The honesty in his ideas,
I think being healthy is important.
I think it shows his humanity too.
I can feel it when I'm actually discussing it with you.
Please listen to my opinion,
I know how to express my opinion about it,
A person who can work well together.
I want you to keep making progress.
without being covered in money or outsmarting others,
I hope you will always make things in a good mood.