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Branding in the Age of the Web and Social Media

Branding in the Age of the Web and Social Media

Japanese Language | Paperback | 2022 | 352 pages | 25×19 cm

Publisher    パイ インターナショナル
Author     パイ インターナショナル
ISBN 9784756256423


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Nowadays, it is very common to use the Internet and social media to increase brand awareness. Many consumers obtain information through social platforms, online stores, etc., and the mainstream of shopping is gradually shifting from physical to online sales. Therefore Using your website and community for branding is critical.

In this book, we present the business case for branding that uses the web and Instagram to successfully communicate your brand image, in addition to the store, packaging, and store marketing tools. From the brand strategy of the new era, use the characteristics of the media to increase the contact points with consumers.

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