Name: Consider three aspects of logo design: typography, shape, and color
Brand: 桑格
SKU: 6697906c33ec1c001f693816
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Consider three aspects of logo design: typography, shape, and color

Japanese Book | Paperback | 2024 | 2224 pages | 21×14.8 cm

Publisher MdN Corporation
Author: MdN Editorial Department (Editor)
ISBN 9784295206583

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Learn about logos from the perspectives of "Typography, Shape, and Color".

Intuitive and easy-to-understand "Logo Design Guide" now available!

Logos often embody various emotions and backgrounds such as corporate philosophy, ideologies, and product stories. A memorable logo not only leaves a visual impression but also emphasizes fundamental aspects like whether it functions correctly as a logo and fulfills its intended role. Design should not solely rely on aesthetics, trends, or impact.

This book illustrates logos through the lenses of "Typography, Shape, and Color," explaining the creative process involved. In addition to ideas leading up to completion, it shares insights into innovative aspects, challenges faced, and behind-the-scenes stories.

Designing a perfect logo that hits all the marks takes time. Studying high-quality logos for reference can enhance your design thinking and precision. Similar to the title "Logo Design Drawers," which suggests a wealth of ideas, this book compiles ideas from 11 designers who earnestly listen to clients' needs, stand from the same perspective, and strive together towards common goals.

Ideal for those starting out in logo design, those seeking to expand their creative repertoire from typography to logos, and anyone curious about the thought processes and ideas behind logo creation.

Recommended for:

Those interested in learning logo design

Those looking to evolve from typography to logo design

Those curious about the thought processes and ideas behind logo creation

Book Highlights:

Understand the concepts and mechanisms of logo design

Explain logos through three perspectives: Typography, Shape, and Color

Clearly illustrate the process and innovations leading to completion through diagrams

Real examples inspired by logos actually in use!