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Japanese Language | Softcover | 2025 | 549 pages | 31×20 cm
Publisher SENDENKAIGI
Author Tokyo Copywriters Club
ISBN 9784883356065
Until 2025-06-30T16:00:00.000+00:00 Keep the inspiration flowing — Get NT$100 off with purchases over NT$2000. on order
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The TCC Award, established in 1962, is presented to outstanding advertising creators selected by members of the Tokyo Copywriters Club (TCC). This year, from over 4,000 entries, one Grand Prix group, 14 TCC Award-winning groups, one Best Newcomer, 17 Newcomer Award winners, and two Jury President Award-winning groups were selected. A total of 691 works are featured in this year’s Copywriting Annual.
In this book, award recipients personally explain their works, and the final judges provide commentary on selections ranging from the Grand Prix to the finalists. Readers can gain insight into the background of the awarded projects and understand why each copy and concept was chosen. More than just an archive reflecting on the past year, this book serves as a valuable resource for thinking about the future of communication.