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Design Things that Make Sense: Tech. Innovators Guide

Design Things that Make Sense: Tech. Innovators Guide

English Language | Paperback| 2021 |176 pages | 17×17 cm

Publisher   BIS Publishers
Author    Deborah Nas (Author)
ISBN 9789063696146


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[Book Description]

Design Things That Make Sense is the first and most comprehensive guide to designing technology-based products and services. It explores key questions: Why do some products become great successes while others fail? Why do some technologies create value while others cause frustration? And why is the market saturated with technology-push, yet lacking user-centered thinking?

While technology can unlock unprecedented capabilities, it only creates real value when applied correctly. That’s easier said than done. Designing successful tech products and services requires a unique approach. This book offers case studies, practical insights, real-world examples, actionable advice, and design tools to help readers cultivate a user-centered mindset and apply technology in meaningful ways.

With over 50 design strategies, the book teaches how to generate strong product benefits while minimizing user resistance to new technologies. It is a practical guide for innovators who aim to build better products and create truly meaningful tech-driven services.

[Publication Details]

Author: Deborah Nas
Publisher: BIS Publishers
Year: 2021
Dimensions: 17 × 17 cm
Format: Paperback
Pages: 176 pages

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