Name: Design Unlimited: Visual Communication and Storytelling with Generative Design and Data
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Design Unlimited: Visual Communication and Storytelling with Generative Design and Data

Hardcover | 2025 | 224pages |

Publisher Niggli Verlag
Editor Patrik Hubner (Author), Larissa Lenze (Author)
ISBN 9783721210415

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NT$1,521

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Design Unlimited is a visionary exploration of how design must evolve in an increasingly complex, data-driven, and interconnected world. Aimed at brands, creative agencies, and cultural institutions, this book offers a fresh design philosophy—one that fuses storytelling and communication design with creative coding, data, human interaction, and emerging technologies to build identities that are not only dynamic but deeply meaningful.

Authors Patrik Hübner and Larissa Lenze challenge the conventional view of technology as a passive tool. Instead, they propose a model where technology becomes an active partner in the design process—working alongside humans and responding to the environment. In this expanded view, design is not limited by fixed outcomes or static identities; it becomes an open-ended, co-creative process shaped by shifting contexts and real-time input.

In a time when designers have more platforms and possibilities than ever before, the question is no longer what tools are available, but how we think and what we choose to create with them. The authors argue that what today’s creative industry truly needs is not more data or faster tools, but a new way of thinking—one that embraces complexity, unpredictability, and the power of interdisciplinary collaboration.

Design Unlimited presents design as a medium for transformation—where unseen ideas are made visible, and where abstract narratives find form through motion, interaction, and systems thinking. This book is both a theoretical framework and a practical invitation to break boundaries, challenge assumptions, and reimagine the role of design in a rapidly evolving world.

Far more than a technical manual, Design Unlimited is a manifesto for the future of design practice: one that’s experimental, responsive, and deeply engaged with both technology and humanity. For anyone working at the intersection of design, innovation, and culture, it is an essential and inspiring read.