【Book Introduction】
This comprehensive exploration of graphic design history compiles 500 of the most influential design works worldwide, making it an essential reference for visual design enthusiasts, designers, and professionals! The book showcases masterpieces from over 400 designers across 33 countries, spanning 5 continents, covering a timeline from the 14th century to the present.
This book is a newly revised edition of Phaidon's bestseller, Graphic: 500 Designs that Matter. It includes iconic designs ranging from the Gutenberg Bible to Joy Division album covers, created by both anonymous artists and industry legends such as Russian design master Aleksandr Rodchenko, American visual icon Paul Rand, and Korean designer Ahn Sang-soo.
The book’s uniqueness lies in its grand layout and dual design structure: the first half features large-scale images highlighting the details of each work, while the second half offers in-depth descriptions of over 300 words per piece, allowing readers to enjoy both visual appreciation and thoughtful analysis. A design category index is included, clearly classifying various fields such as advertising, information design, posters, books, magazines, trademarks, and more, making it easy for readers to navigate.
Carefully updated, this edition not only revisits all details but also introduces 50 new works reflecting contemporary design trends, showcasing the influence of modern designers on visual culture. Organized chronologically, the book’s content is comprehensive, captivating, and highly relevant to modern design.
Some of the renowned designers featured in this book include: Reza Abedini, Otl Aicher, Herbert Bayer, Max Bill, A.M. Cassandre, Alan Fletcher, Frith Kerr, El Lissitzky, George Lois, Bruno Munari, Hassan Rahim, Stefan Sagmeister, Ikko Tanaka, Jop van Bennekom, Andy Warhol, Tao Yuan-qing, and more.
This book can serve as a valuable source for your social media content. Each entry can be highlighted individually or featured as part of a series focusing on different eras, regions, or specific design areas. If you're interested in learning how to leverage this book's content for social media storytelling, feel free to ask!
【Detailed Information】
Authors: Phaidon Editors
Publisher: Phaidon Press
Publication Year: 2024
Dimensions: 33 x 25 cm
Binding: Hardcover
Pages: 528 pages