Name: GRAPHIC FEST 2: Spot-on Identities for Festivals & Fairs
Brand: Victionary
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GRAPHIC FEST 2: Spot-on Identities for Festivals & Fairs

English Book | Papercover | 2024 | 256 pages | 26 x 19 cm

Publisher: Victionary
Author: Victionary
ISBN: 9789887684404

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Book Introduction

Recent Trends in Festivals and Events

In recent years, festivals and events have exhibited characteristics of diversity, innovation, and a focus on participant experience. As the world gradually returns to normalcy, festivals and events have become not only crucial avenues for entertainment and socializing but also important platforms for showcasing creativity and culture. During the pandemic, many festivals and events shifted online, and this trend continues post-pandemic. Today, many events adopt a hybrid model, combining both online and offline elements to attract in-person audiences while also reaching a broader audience via the internet.

After prolonged periods of isolation, people's needs and expectations for attending events have changed. Organizers and designers are paying more attention to creativity and interactivity, enhancing participants' experiences and satisfaction through innovative designs and diverse event content. Additionally, environmental sustainability has become a significant consideration for modern festivals and events. From planning and design to execution, organizers are focusing more on reducing environmental impact and promoting green events.

Against the backdrop of globalization, many festivals and events are increasingly combining local culture with a global perspective, showcasing local characteristics while attracting international audiences and participants. Digital technology plays a vital role in modern festivals and events. From virtual reality (VR) and augmented reality (AR) to digital ticketing and event management systems, digital technology enhances the interactivity and efficiency of events.

GRAPHIC FEST 2: Identities for Festivals & Fairs

Following its bestselling predecessor, GRAPHIC FEST 2 presents a brand new selection of visual identities that appeal to the right audiences with the same vigor and sensations. Ranging from logos and typography to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration for creating attractive and memorable events or festivals.

Details

Author: Victionary
Publisher: Victionary
Publication Year: 2024
Dimensions: 26×19 cm
Binding: Hardcover
Pages: 256 pages