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How to Have Your Cake and Eat It Too: An Introduction to Service Design

How to Have Your Cake and Eat It Too: An Introduction to Service Design

English Language | Paperback | 2015 | 112 pages | 21×14 cm

Publisher  Laurence King Publishing
Author     Margus J. Klaar (Author)
ISBN   9789063693817


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The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

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