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Identity Designed: The Process: Research, Strategy, Design, Implementation

Identity Designed: The Process: Research, Strategy, Design, Implementation

English Book | Hardcover | 2024 | 240 pages | 26 x 22 cm

Publisher: Rockport Publishers
Author: David Airey
ISBN: 9780760384060

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Book Introduction

Follow in the footsteps of renowned graphic designer David Airey and delve into the fascinating world of visual identities. This book is an indispensable resource in the field of design.

In this comprehensive and insightful book, Airey guides readers through the four fundamental stages of the design process: research, strategy, design, and implementation. Whether you are a design student or a professional in various roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.

Drawing on his expertise and extensive experience in the design industry, Airey not only shares lessons learned from projects he has worked on throughout his successful career but also showcases compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, demonstrating the application of effective identity design principles in everyday contexts.

Through its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring and distinctive identities. Airey emphasizes the symbiotic relationship between creativity and strategic thinking, guiding you through the process of designing identities that resonate, convey a persuasive brand narrative, and ultimately improve how businesses function.

Whether you are a student or teacher looking for an updated reference, a professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Details

Author: David Airey
Publisher: Rockport Publishers
Publication Year: 2024
Dimensions: 26×22 cm
Binding: Hardcover
Pages: 256 pages

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