Name: Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem
Brand: 桑格
SKU: 648edad1a9ccb9000129e348
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Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem

英文書籍｜平裝｜ 2021 ｜304 頁｜24×20 cm

出版社　　BIS Publishers
作者　　　Dan Toma (Author), Esther Gons (Author)

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【書籍簡介】

When a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.

The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem

【詳細資訊】

作者︰Dan Toma (Author), Esther Gons (Author)

出版社︰BIS Publishers

出版年︰2021

尺寸︰24×20 cm

裝訂︰平裝

頁數︰304 頁

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Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem

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