[Book summary]
Welcome to the world of packaging design!
This is a ``design sample book'' that carefully selects and explains approximately 150 outstanding package designs from Japan and overseas, aimed at those who are interested in package design, as well as students and beginners who want to pursue a career in package design.
The idea of package design is divided into four main categories: ``I want to cherish it,'' ``I want it to be attractive,'' ``I want to convey the goodness,'' and ``I want to make it easy to use.''I will explain examples of excellent package designs designed with each of these ideas. doing.
We don't just show samples, we carefully explain the features, and we also touch on why the design is the way it is and what kind of ideas it was made with. In addition, related knowledge and useful information are summarized in columns and at the end of the book.
This is a book that is fun to read and educational to own, including famous historical works, rare works, and anecdotes about the packaging of familiar products from commercials and stores.
Package design is a design genre that not only focuses on the beauty and appeal of the design, but also on the functionality and user experience aspects of packaging. In addition to knowledge of printing technology and design tools, it is also necessary to have knowledge of materials such as ink, paint, and packaging materials, as well as industrial knowledge of manufacturing processes.
Therefore, many beginners may find it difficult to enter.
By reading this book, beginners who are interested in package design will be able to grasp the ``heart'' of package design and find an opportunity to start designing.
<Recommended for these people>
・Students and beginners who want to become a package designer
・General public interested in package design
・Everyone who likes package design
<Some of the published works>
Pochibukuro (Isetatsu) / Hyakka Gyori (Suzukake) / aibo (Sony) / Kiso no Paku Cigar / Egg Tsuto / Coca-Cola / Meiji Delicious Milk / Morinaga Delicious Milk / Snow Brand Megmilk Milk / Agricultural Cooperative Milk / Calorie Mate / POCARI SWEAT/Tokyo Banana "I made it"/GATSBY MOVING RUBBER/Warm barley tea with ginger and herbs moogy/Kibun material can/Black black gum/TY NANT Mineral water/Iichiko flask bottle/Nishikigoi (Imayo Tsukasa Sake Brewery)/ Garigari-kun/Nacchan!/Napier Nose Celebrity Tissue/Blowin' in the Wind Tofu Shop Johnny/POMERA clear black limited model/Meiji The Chocolate/Hexagon Honey/GREENS(KAGOME)/15.0%(Takata Lemnos)/Paper Bag(Suzuhiro) Kamaboko) / Babaghuri (Jurgen Lehl) / Juice Peel (Naoto Fukasawa) / Shichimi Tang Mustard (Isogoro Yawataya) / Kerorin®️ (Megumi Toyama Pharmaceutical) / Cool Lip (Eitaro Ameya) / Pure Malt (Nikka Whiskey) )/Eidermin (Shiseido)/Shinanji Stone Garden/Dry cell (Askul)/I Lohas/Shampoo bar (LUSH) and others
[Detailed information]
Author: Fumi Kodama (Author)
Publisher: MDN Corporation
Publication year: 2021
Size: 24×16 cm
Edit: plain clothes
Number of pages: 176 pages
