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It feels like you are standing next to the designer, watching him work

It feels like you are standing next to the designer, watching him work

Traditional Chinese book| Hardcover | 2024 | 160 pages | 21×14.8 cm

Publisher Sanger Culture Co., Ltd.
Author: Keiichi Morita (Author), Liu Jingwei (Translator)
ISBN 9789867214492

Until 2024-05-31T16:00:00.000+00:00 Happy Morther's Day on order

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【Book Introduction】

You can see what's in the designer's mind and hands!

"How do professionals actually come up with familiar designs such as logos, posters, and brochures?"

"Feel like you're standing next to the designer, watching him work" From planning and ideas to production techniques using Illustrator and other drawing tools. This is a simple and easy-to-understand introductory book for graphic design beginners to learn the knowledge and skills they need to work.

The author, who is also a professional designer and lecturer at design schools, will give lectures through practical work examples. Showing you what's in their heads and hands.

By being able to see the flow of the design, this will provide a quick reference for those who want to design something specific. At the same time, it will also provide tips for improving basic designs and points that beginners should pay attention to.

【Recommended to these people】

・Those interested in design
・Those who want to learn about design techniques that can be used in daily life
・Those who want to acquire design knowledge and skills and apply them to work or business
・Students at design universities, vocational schools, and emerging designers who want to learn practical knowledge


Chapter 1 Design makes people understand but not understand
Chapter 2 How to design a good logo?
Chapter 3 Posters and leaflets should not be fake
Chapter 4 Understanding the Audience’s Origami DMs and Brochures
Chapter 5 Product packaging that satisfies customers

【About the Author】

MORITA Keiichi
Creative Director, Art Director, Designer.
Born in 1978. Graduated from the Department of Design, Faculty of Art, Nihon University.
He once worked for MAQ inc. and Nippon Design Center, Inc., and is currently engaged in design work at a design office called design neue.
Member of Japan Graphic Designers Association (JAGDA). Part-time lecturer at Tokyo Designplex Institute.
Won the 51st Japan Logo Design Award and other awards.
Binding and text design Keiichi Morita

Translator: Liu Jingwei
A native of Meinong, Kaohsiung, he graduated from the Graduate School of Japanese Language and Literature at Fu Jen University and the Master's Program of the Graduate School of Regional Culture at Tokyo University of Foreign Studies. I have been living in Ibaraki Prefecture, Japan since 2008. I am currently an office worker and part-time translator in Tokyo. In his spare time, he also participates in club activities such as the Yokohama Ni Hao Toastmasters Club, and is happy to promote exchanges between Taiwan and Japan.

Cover design: Zhu Junda
Born in 1990, is a skilled and creative graphic designer from Taipei with a master's degree in design from National Taiwan Normal University. Specializing in branding, visual identity, editorial design, binding, packaging, printing and finishing. With diverse and extensive experience in design services, we have been working with a wide variety of clients.
His works have repeatedly won iconic international design awards in Europe, America and Asia. His works have won awards such as the New York ADC Art Directors Club, China GDC Graphic Design Award, Moscow International Graphic Design Biennale Golden Bee Award, Taiwan Golden Star Award, etc., and were shortlisted for CA Communication Arts Typography, CGDA Visual Communication Design Award, Lahdi International Poster Triennial in Finland, Hong Kong International Poster Triennial, China International Poster Biennale, Bolivia Poster Biennale BICeBé, etc. In addition to being invited to participate in multiple overseas exhibitions, his works have also been published by IdN, Sandu Publishing House, Designer Books, GTN9 and other publications.
This book is a design tool book compiled through the personal project experience and cases of designer Keiichi Morita. The target is for young designers, students who are new to design, and workers in different industries related to design. This enables readers to have an overall understanding of each design project category, which is helpful for future functional judgments.

【Cover design】

The cover of the Traditional Chinese version intuitively uses the book’s designer’s avatar icon as the visual subject, serving as a link between the book’s visuals and content.

The visual concept is based on the title of the book "I feel like I am standing next to the designer, watching him work", with "seeing" and "working" as the two main focuses. I hope that viewers can clearly feel the concept of "being watched". At the same time, this "seeing" is not just watching the designer's work, but as if they can follow the case, just like the designer is teaching step by step, and the designer is watching We are like two people interacting and talking again.

At the same time, I also hope to express the concepts of "work" and "at work". Through the combination of irregular words, I can show the design process or sketch at work. Here we also use the grid elements in the book as a visual extension. Because the designer in the book emphasizes that design requires thinking and needs to pay attention to strategies in response to needs, concepts such as thinking, learning, and process are combined with the grid to create a train of thought. , a symbol of excessive temporality.


Author: Keiichi Morita (Author), Liu Jingwei (Translator)
Publisher: Sanger Culture
Size: 21×14.8cm
Binding: paperback
Number of pages: 160 pages

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