Book Description
Keiichi Morita: A Pioneer of Japanese Creative Design
Keiichi Morita, born in 1978 in Japan, is a multi-talented artist known for his roles as a creative director, art director, and designer. A graduate of the Department of Design at Nihon University College of Art, Morita gained extensive experience working at MAQ Inc. and Nippon Design Center, Inc. before establishing his own design studio, "design neue," specializing in graphic design, branding, and creative direction.
As a member of the Japan Graphic Designers Association (JAGDA), Morita is actively involved in design practice while also teaching at the Tokyo Designplex Institute. His work is characterized by innovation and meticulousness, earning him numerous accolades, including the 51st Japan Sign Design Award.
Morita is also the author of the design reference book "Feel Like You're Standing Next to the Designer, Watching Them Work." This book provides insights into the thought processes and workflows of professional designers through real-life examples, offering valuable perspectives and practical guidance for design enthusiasts and professionals alike.
Morita's design philosophy seamlessly blends artistry with functionality, leaving a profound impact on Japan's contemporary design landscape. His work showcases both technical mastery and unique creativity, inspiring endless possibilities in the design industry.
"Feel Like You're Standing Next to the Designer, Watching Them Work"
"How do professionals come up with familiar designs like logos, posters, and brochures?"
This book provides a straightforward introduction to design, guiding readers from planning and ideation to technical production using Illustrator and other graphic tools. It is an ideal entry-level resource for beginners in graphic design, offering the essential knowledge and skills needed for the field.
As a professional designer and design school lecturer, the author delivers lessons through real-world examples, revealing the thought processes and techniques behind successful design work.
By exploring the design process in depth, this book serves as a quick reference for those looking to design specific materials and provides tips for improving fundamental design skills, along with key points that beginners should be mindful of.
Recommended For:
Anyone interested in design
Those seeking practical design tips for everyday use
Individuals looking to gain design knowledge and apply it to their work or projects
Students of design universities, vocational schools, or novice designers eager to acquire practical skills
Chapters:
Design: Simple Yet Complex
How to Create a Good Logo
Posters and Flyers: More Than Meets the Eye
Decoding Audience Engagement with Foldable Direct Mail and Brochures
Satisfying Customers Through Product Packaging
【About the Author】
MORITA Keiichi
Creative Director, Art Director, Designer.
Born in 1978. Graduated from the Department of Design, Faculty of Art, Nihon University.
He once worked for MAQ inc. and Nippon Design Center, Inc., and is currently engaged in design work at a design office called design neue.
Member of Japan Graphic Designers Association (JAGDA). Part-time lecturer at Tokyo Designplex Institute.
Won the 51st Japan Logo Design Award and other awards.
https://designneue.com
Binding and text design Keiichi Morita
Translator: Liu Jingwei
A native of Meinong, Kaohsiung, he graduated from the Graduate School of Japanese Language and Literature at Fu Jen University and the Master's Program of the Graduate School of Regional Culture at Tokyo University of Foreign Studies. I have been living in Ibaraki Prefecture, Japan since 2008. I am currently an office worker and part-time translator in Tokyo. In his spare time, he also participates in club activities such as the Yokohama Ni Hao Toastmasters Club, and is happy to promote exchanges between Taiwan and Japan.
Cover design: Zhu Junda
Born in 1990, is a skilled and creative graphic designer from Taipei with a master's degree in design from National Taiwan Normal University. Specializing in branding, visual identity, editorial design, binding, packaging, printing and finishing. With diverse and extensive experience in design services, we have been working with a wide variety of clients.
His works have repeatedly won iconic international design awards in Europe, America and Asia. His works have won awards such as the New York ADC Art Directors Club, China GDC Graphic Design Award, Moscow International Graphic Design Biennale Golden Bee Award, Taiwan Golden Star Award, etc., and were shortlisted for CA Communication Arts Typography, CGDA Visual Communication Design Award, Lahdi International Poster Triennial in Finland, Hong Kong International Poster Triennial, China International Poster Biennale, Bolivia Poster Biennale BICeBé, etc. In addition to being invited to participate in multiple overseas exhibitions, his works have also been published by IdN, Sandu Publishing House, Designer Books, GTN9 and other publications.
This book is a design tool book compiled through the personal project experience and cases of designer Keiichi Morita. The target is for young designers, students who are new to design, and workers in different industries related to design. This enables readers to have an overall understanding of each design project category, which is helpful for future functional judgments.
【Cover design】
The cover of the Traditional Chinese version intuitively uses the book’s designer’s avatar icon as the visual subject, serving as a link between the book’s visuals and content.
The visual concept is based on the title of the book "I feel like I am standing next to the designer, watching him work", with "seeing" and "working" as the two main focuses. I hope that viewers can clearly feel the concept of "being watched". At the same time, this "seeing" is not just watching the designer's work, but as if they can follow the case, just like the designer is teaching step by step, and the designer is watching We are like two people interacting and talking again.
At the same time, I also hope to express the concepts of "work" and "at work". Through the combination of irregular words, I can show the design process or sketch at work. Here we also use the grid elements in the book as a visual extension. Because the designer in the book emphasizes that design requires thinking and needs to pay attention to strategies in response to needs, concepts such as thinking, learning, and process are combined with the grid to create a train of thought. , a symbol of excessive temporality.
【Details】
Author: Keiichi Morita (Author), Liu Jingwei (Translator)
Publisher: Sanger Culture
Size: 21×14.8cm
Binding: paperback
Number of pages: 160 pages
