Name: Letraset: The DIY Typography Revolution
Brand: Unit Editions
SKU: 6470790d456d090017357be7
Price: 3025.0 TWD
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Letraset: The DIY Typography Revolution

English Language ｜ Paperback ｜ 2023 ｜ 312 pages ｜ 32×22 cm

Publisher 　Unit Editions
Author 　　Adrian Shaughnessy (Author)
ISBN 　9780995666443

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NT$2,390 Member Only

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The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.