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Logo design research: An approach to finding the optimal solution learned from 100 practical examples

Logo design research: An approach to finding the optimal solution learned from 100 practical examples

Japanese Language | Paperback | 2023 | 256 pages | 25.7×19 cm

Publisher    エムディエヌコーポレーション
Author     Koji Sato (supervisor, author)
ISBN 9784295202578

Until 2024-05-31T16:00:00.000+00:00 Happy Morther's Day on order

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Learn thoughts, ideas, and methods from the production processes of eight top designers

Designing a logo requires a variety of abilities as a designer, including the ability to create a concept, the ability to create ideas, the ability to formulate them, and the ability to verbalize and present them.

In order to unravel its multifaceted nature, this book covers the production flow of logo design in 12 steps: interview, information organization, concept creation, rough sketch, actual production, brush-up, presentation, correction, elaboration, delivery data, guidelines, and tool development. We divided it into steps and explained the important steps for each of the 100 logo examples.

How did you organize the information you got from the client during the interview, how did you connect it to the design of the logo, what other ideas were there at the rough sketch stage, how did the presentation go, etc. This document documents the actual process of logo production that cannot be understood just by looking at the logo.

Eight famous, award-winning designers designed each logo and provided valuable production materials. This is a book for those who want to acquire real design skills, where you can learn plenty of first-class thinking methods, ideas, and methods.

Koji Sato
Koji Daito
Nobuya Hayasaka
Ryuta Ishikawa
Katsuhisa Nomura
Mari Ando
Naoto Kitaguchi
Shun Morikawa

<Recommended for these people>
・Designers aiming to improve their logo design
・Students who want to learn logo creation
・Clients who want to order logo design

<Contents of this book>
◯Production flow of logo design considered in this book
■Logo design [Basics of work]
■Logo design examples [companies/organizations/governments]
■Logo design example [Shop]
■Logo design example [product/brand]
■Logo design example [facility]
■Logo design examples [events/projects]

<Features of this book>
・You can understand the trial and error involved in creating a logo design that you cannot see just by looking at the completed form.
・You can diversify the know-how and theory of logo design production
・You can relive 100 correct answers (actual examples)

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