Name: Logo design research: An approach to finding the optimal solution learned from 100 practical examples
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Logo design research: An approach to finding the optimal solution learned from 100 practical examples

Japanese Language ｜ Paperback ｜ 2023 ｜ 256 pages ｜ 25.7×19 cm

Publisher　　　エムディエヌコーポレーション
Author　　　　 Koji Sato (supervisor, author)
ISBN 9784295202578

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Learn thoughts, ideas, and methods from the production processes of eight top designers

Designing a logo requires a variety of abilities as a designer, including the ability to create a concept, the ability to create ideas, the ability to formulate them, and the ability to verbalize and present them.

In order to unravel its multifaceted nature, this book covers the production flow of logo design in 12 steps: interview, information organization, concept creation, rough sketch, actual production, brush-up, presentation, correction, elaboration, delivery data, guidelines, and tool development. We divided it into steps and explained the important steps for each of the 100 logo examples.

How did you organize the information you got from the client during the interview, how did you connect it to the design of the logo, what other ideas were there at the rough sketch stage, how did the presentation go, etc. This document documents the actual process of logo production that cannot be understood just by looking at the logo.

Eight famous, award-winning designers designed each logo and provided valuable production materials. This is a book for those who want to acquire real design skills, where you can learn plenty of first-class thinking methods, ideas, and methods.

Koji Sato

Koji Daito

Nobuya Hayasaka

Ryuta Ishikawa

Katsuhisa Nomura

Mari Ando

Naoto Kitaguchi

Shun Morikawa

・Designers aiming to improve their logo design

・Students who want to learn logo creation

・Clients who want to order logo design

◯Production flow of logo design considered in this book