Name: Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965
Brand: 桑格
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Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965

English Book ｜ Paperback ｜ 2015 ｜ 1232 pages ｜ 38 × 30 cm

Publisher　　　　　Lars Müller Publishers
Author　　　　　　Lars Müller (Contributor)
ISBN　　　　　　　9783037784112

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[Book Description]

Neue Grafik (“New Graphic Design”) was an international review magazine focused on graphic design and related subjects. Initiated by designer Josef Müller-Brockmann, the magazine was co-edited and published by an editorial collective consisting of Müller-Brockmann, Richard Paul Lohse, Hans Neuburg, and Carlo Vivarelli—collectively known as LMNV. It was published in 18 issues between 1958 and 1965. Today, Lars Müller Publishers has released a high-quality facsimile edition of this rare and influential magazine, allowing designers and researchers to revisit this key moment in design history.

From a historical perspective, Neue Grafik was not only a vital platform for Swiss graphic design, but also a highly authoritative publication in the global design landscape of its time. As leading figures of the rigorously structured Zurich branch of the Swiss School, the four editors engaged in an essential discourse on the foundations of modern visual communication and constructive design.

The influence of this movement remains profound to this day. The Swiss School, also referred to as the "International Style," became a key model for conceptual corporate identity design, especially for globally expanding companies, and deeply influenced the design of posters, exhibitions, and publications.

Neue Grafik stands as a fundamental reference in the history of modern graphic design. Following the rise of the digital revolution, there has been a renewed interest in rational concepts and clear formal language—making the uncompromising stance of these four Zurich-based designers especially relevant once again.

[Product Details]

Author: Lars Müller (Contributor)

Publisher: Lars Müller Publishers

Publication Year: 2015

Format: Paperback

Dimensions: 38 × 30 cm

Pages: 1232 pages